Serguei Netessine

Serguei Netessine, Timken Chaired Professor of Global Technology and Innovation, INSEAD

Serguei has worked on business model innovation with numerous organizations including FAA  (USA), Lockheed Martin, Procter & Gamble, McDonald’s, Rolls Royce, Comcast, Expedia, ABB and US Air Force. He also advises multiple startup companies and is an active angel investor.  A prolific academic writer, Serguei publishes and holds senior editorial positions in leading academic journals. His work has received extensive media coverage in CIO Magazine, the Economist, Forbes, New York Times, US News and other media. He recently co-authored “The Risk-Driven Business Model: Four Questions that Will Define Your Company” (Harvard Business Press, 2014) and he regularly blogs about innovation on

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